visual campaign andcover illustration fora song / 3dillustration.
- art direction
- motion graphics
- 3D
We built the world of Activa, a single by Goldenuzi: a 3D portrait of the artist crowned in chains, pink Uzis and diamonds, carried from the cover to the vinyl, feed and merch.
art direction
The cover sets a 3D portrait of the artist in a ring of gold chains, pink Uzis, diamonds and an all-seeing eye. Neon pink, orange and violet on black give the single its loud, playful swagger.
song logo
exclusive toy
single icons
#141413
#ff851f
#f646ac
#6a57ff
#ffffff
poster
social media
For the launch, the cover’s pieces became a feed of their own: 3D lettering, character posts, teasers and carousels, all pointing fans to the single on every platform.
merch
The merch takes the same symbols off the screen: chain-ring hoodies in black and gold, tees, caps, and enamel pins of the Uzi and the artist’s MPC logo.
t-shirt
gun pin
mpc logo pin
black hoodie
gold hoodie
/MUSIC POSTER N VISUAL CREATION/
/GLDN BRANDING GUIDE/