a branding for amedspa brand / artdirection andanimation.
- art direction
- Motion graphics
We built the brand for Elements, a medspa: the wordmark and EM monogram, a palette of olives and nudes, and the motion and social pieces that announced its opening.
art direction
Soft gradients, skin up close and a quiet serif keep Elements calm and warm: a place for considered care, never a clinic.
the EM monogram offers a simplified expression of the identity, designed to remain recognizable across every brand touchpoint.
visual patterns
SOCIAL MEDIA
The launch posts teased the opening in the brand's own palette: monogram reveals, coming-soon stories and skin up close.
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/DOCTOR CHARACTER CREATION/